Marketing is about knowing what the customers need, creating a product that satisfies that need, effectively communicating its value to the customer, and ...

Marketing concepts have evolved with changes in industrialization and the business environment. The Production Concept during the Industrial Revolution ...

The evolution of marketing concepts also highlights the evolution in consumer preferences, leading to diverse business opportunities. The Production ...

Value creation is the net benefit a business provides to its customers. For a customer, it is the perceived benefits measured against the cost they are ...

The marketing mix or the 4Ps of Marketing, including Product, Price, Place, and Promotion, help businesses influence demand. Product is what the business ...

Businesses need more than just a great product or service to be successful. After all, what is the use of a product if no one wants it or knows about it? ...

The current marketing landscape is marked by transformative elements such as digital technology, Artificial Intelligence, economic shifts, and a growing ...

Nonprofit marketing refers to activities and strategies to promote a cause, address societal issues, or advance a particular set of values. For example, ...

Marketing Myopia occurs when businesses prioritize product sales over understanding customers' needs, displaying a shortsighted approach. A business ...

A Marketing strategy is essential for staying ahead of the competition. It originates from the company's Vision, Mission, and Strategic Plan. It ...

Marketing requires strategic planning, which includes two elements - a marketing strategy and a marketing plan. A marketing strategy is the overall game ...

The marketing plan document outlines the marketing strategy for the upcoming year. It includes an executive summary comprising the plan overview, the main ...