marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

marketing fundamentals

Marketing Fundamentals

Chapter 1 defining marketing

Defining Marketing

Marketing is about knowing what the customers need, creating a product that satisfies that need, effectively communicating its value to the customer, and ...

evolution of marketing concept - the industrial perspective

evolution-of-marketing-concept-the-industrial-perspective

Evolution of Marketing Concept - The Industrial Perspective

Marketing concepts have evolved with changes in industrialization and the business environment.
The Production Concept during the Industrial Revolution ...

evolution of marketing concept - consumer perspective

evolution-of-marketing-concept-consumer-perspective

Evolution of Marketing Concept - Consumer Perspective

The evolution of marketing concepts also highlights the evolution in consumer preferences, leading to diverse business opportunities.
The Production ...

value creation in marketing

Value Creation in Marketing

Value creation is the net benefit a business provides to its customers.
For a customer, it is the perceived benefits measured against the cost they are ...

the marketing toolkit - 4ps to 4es

The Marketing Toolkit - 4Ps to 4Es

The marketing mix or the 4Ps of Marketing, including Product, Price, Place, and Promotion, help businesses influence demand.
Product is what the business ...

significance of marketing

Significance of Marketing

Businesses need more than just a great product or service to be successful.
After all, what is the use of a product if no one wants it or knows about it?
...

changing marketing landscape

Changing Marketing Landscape

The current marketing landscape is marked by transformative elements such as digital technology, Artificial Intelligence, economic shifts, and a growing ...

nonprofit marketing

Nonprofit Marketing

Nonprofit marketing refers to activities and strategies to promote a cause, address societal issues, or advance a particular set of values.
For example, ...

marketing myopia

Marketing Myopia

Marketing Myopia occurs when businesses prioritize product sales over understanding customers&#39; needs, displaying a shortsighted approach.
A business ...

defining marketing strategy

Defining Marketing Strategy

A Marketing strategy is essential for staying ahead of the competition.
It originates from the company&#39;s Vision, Mission, and Strategic Plan.
It ...

marketing plan

Marketing Plan

Marketing requires strategic planning, which includes two elements - a marketing strategy and a marketing plan.
A marketing strategy is the overall game ...

marketing plan document

Marketing Plan Document

The marketing plan document outlines the marketing strategy for the upcoming year.
It includes an executive summary comprising the plan overview, the main ...

Business - Marketing

Marketing Fundamentals

1.1 : Defining Marketing

1.2 : Evolution of Marketing Concept - The Industrial Perspective

1.3 : Evolution of Marketing Concept - Consumer Perspective

1.4 : Value Creation in Marketing

1.5 : The Marketing Toolkit - 4Ps to 4Es

1.6 : Significance of Marketing

1.7 : Changing Marketing Landscape

1.8 : Nonprofit Marketing

1.9 : Marketing Myopia

1.10 : Defining Marketing Strategy

1.11 : Marketing Plan

1.12 : Marketing Plan Document