STP, or Segmentation, Targeting, and Positioning, is a strategy that simplifies and streamlines marketing efforts. Consider Sarah, who opened an herb and ...

Market segmentation involves dividing the market into distinct groups of buyers that share similar needs, characteristics, or behaviors. Markets can be ...

There are four main types of segmentation, each focusing on different aspects of consumer behavior. Demographic segmentation divides the market based on ...

Industrial or business-to-business markets involve transactions and interactions between businesses that buy and sell goods and services for production, ...

Evaluating segment attractiveness involves answering questions like, Is the segment identifiable, substantial, reachable, responsive, and profitable? ...

The Targeting phase in STP involves selecting a specific market segment for marketing. Businesses employ diverse targeting strategies, considering factors ...

A Customer Persona is a detailed profile of an ideal customer for the business. But personas are more than just age, gender, income, occupation, or ...

Creating impactful customer personas begins with thorough research into the customer base. This involves using analytics to extract demographic details ...

Positioning, the third element in the STP, refers to how a company or brand establishes itself in the minds of its target customers. The main objective of ...

Positioning methods are crucial in establishing product differentiation and a unique market position.  Commonly used positioning methods include ...

A positioning statement is a concise and focused declaration that communicates how a product, service, or brand distinguishes itself from competitors in ...