2.8 : 거시적 환경

Unforeseeable changes such as calamities, policy shifts, changes in consumer preferences, and economic fluctuations can significantly affect businesses.

For instance, Zoom experienced substantial growth during the COVID-19 pandemic due to the heightened demand for remote communication tools amid lockdowns, while Delta Air Lines faced significant losses due to travel restrictions.

Macro-environmental factors encompass diverse elements, including demographic factors like age, gender, and other population characteristics.

Economic factors, such as GDP, interest rates, inflation, and government policies, are vital in shaping consumer spending patterns.

Additionally, natural factors like the availability and sustainability of natural resources; and technological factors, covering innovations, impact various industries and organizations.

Political factors, including legislation and government regulations, dictate business compliance requirements, while cultural factors, such as societal norms and values, influence consumer behavior.

Navigating these macro-environmental factors necessitates strategic preparation by businesses to effectively manage elements beyond their control.