8.22 : マーケティングファネルの適用

The marketing funnel aids marketers in choosing the appropriate media at each step of the process.

In the awareness stage, marketers select diverse media channels based on customer preferences and product types to enhance brand exposure.

For instance, a mobile phone store might use social media, online ads, and traditional media like billboards to create awareness.

In the consideration stage, more targeted media is used to engage customers who have shown interest.

It may involve promotional emails or influencer unboxing videos featuring mobile phones for online customers.

For customers visiting the outlets, in-store displays, product demonstrations, and salesperson support facilitate purchase decisions.

Finally, in the action stage, the process transitions from nurturing leads to making sales.

Marketers can use chatbots, landing pages, in-store promotions, and prompt customer support services to facilitate transactions.

Post-purchase, businesses should enhance customer satisfaction and retention with strategies like after-sales services and loyalty programs to convert buyers into loyal customers.