Chapter 7
Delivering Customer Value: Place to Everywhere
流通と「Everywhere」
'Place' in the marketing mix refers to where and how a product will be distributed to the customer. It ensures products are available at the right ...
配信ネットワーク
Delivery networks elevate the shopping experience by giving customers flexibility and convenience in selecting their shopping methods. It necessitates ...
教訓: 流通チャネル vs 物流 vs サプライチェーン
From manufacturing to the final user, a product's journey is governed by distribution, logistics, and Supply Chain Management or SCM.
Together, they ...
配送ネットワークの重要性
Manufacturers often delegate selling duties to intermediaries, like distributors, wholesalers, and retailers, surrendering some control over sales and ...
マーケティングチャネルの設計
Marketing channels play a crucial role in guiding how products reach consumers.
They encompass Direct and Indirect Marketing channels and Franchises.
...
垂直的マーケティング システム
A Vertical Marketing System or VMS is a channel structure that aims to achieve economies of scale and increase cost efficiency by uniting producers, ...
水平的マーケティング システム
A horizontal Marketing System or HMS refers to a distribution system where two or more independent firms at the same level collaborate to maximize ...
マルチチャネル流通
Multichannel distribution involves selling products through several channels, like physical retail stores, online websites, mobile apps, and third-party ...
オムニチャネル戦略
In a multichannel approach, an omnichannel strategy provides customers with a seamless and unified experience across various platforms.
Imagine a retail ...
チャネル設計の決定
Channel design decisions involve the strategic choices that businesses make in distributing and delivering their products or services to customers.
It ...
チャネル管理の決定
Channel management decisions include selecting, managing, motivating, and evaluating channel members' performance.
During the selection process, such ...
チャネルにおける権力と対立
Power and conflicts within channels refer to the dynamics and struggles among manufacturers, wholesalers, retailers, and distributors.
Power manifests ...
小売業者
Retailers are businesses or individuals that sell goods or services directly to consumers.
They serve as intermediaries in the distribution channel, ...
小売戦略
Retail strategy is a comprehensive plan developed by retailers to meet business objectives, effectively serve the target market, and achieve financial ...
卸売業者
Wholesalers are intermediaries who simplify distribution by buying large quantities from manufacturers and supplying smaller amounts to retailers.
It ...
Copyright © 2023 MyJoVE Corporation. All rights reserved