11.10 : 市场领导者战略 II

Market share protection strategies are crucial for market leaders to maintain their competitive edge. The main strategies include Position, Flank, Preemptive, Counter-Offensive, and Mobile Defense.

Position Defense strengthens the brand and maintains customer loyalty. For example, Coca-Cola invests in advertising and product innovation.

Flank Defense aims to protect weaker areas by addressing possible weaknesses. For instance, Samsung introduced its budget smartphone line to compete with low-cost brands like Motorola.

Preemptive  Defense involves taking early actions to prevent competitors from gaining an advantage, such as Apple launching new iPhones with advanced features before others.

Counter-offensive defense responds to attacks with solid marketing and competitive pricing, like McDonald's launching strategic campaigns to counter Burger King's new menu items.

Mobile Defense involves reallocating resources and strategies to stay ahead. For example, Google continuously expands its services and acquires new companies to remain competitive.

These strategies, along with regular market analysis and timely adjustments, greatly enhance market leaders' ability to stay ahead and meet customer needs.