Marketing, while vital for economic growth, often faces social criticism due to its potential negative impacts on consumer welfare and society.
Critics argue that some marketing strategies mislead consumers with exaggerated claims, false promises, or incomplete information, which can harm customer trust and satisfaction.
Facing social criticism in marketing necessitates a proactive, ethical, and customer-centric approach. Here are some strategies:
In conclusion, facing social criticism in marketing requires a balanced mix of transparency, ethics, social responsibility, customer engagement, and quality assurance.
From Chapter 9:
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