marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

supply and its elasticities

Supply and its Elasticities

Chapter 3 supply

Supply

Supply is the amount of a good or service that producers are willing and able to sell at a particular price during a specific period.
It depends on ...

law of supply

Law of Supply

The law of supply explains how the quantity supplied of goods changes in response to a change in price.
A positive relationship exists between the price ...

mathematical representation of the supply curve

mathematical-representation-of-the-supply-curve

Mathematical Representation of the Supply Curve

Mathematically, the law of supply can be represented using a linear function Q_s equals m times P plus b.
Here, Q_s is the quantity supplied, m is the ...

market supply

Market Supply

Market supply refers to the total quantity of goods or services that all producers are willing and able to offer during a particular period. It shows the ...

impact of input prices on supply curve

Impact of Input Prices on Supply Curve

Input prices encompass the costs of all factors involved in the production process, including raw materials, labor, machinery, and technology. These ...

impact of technology on supply curve

Impact of Technology on Supply Curve

Technology refers to producers&#39; tools, machines, and methods to turn inputs into outputs.
Advanced technology enhances productivity, fosters ...

impact of expectations of future prices on supply curve

impact-of-expectations-of-future-prices-on-supply-curve

Impact of Expectations of Future Prices on Supply Curve

Expectations of future prices can be defined as the forecasts or predictions made by producers regarding the changes in a product&#39;s price. These ...

impact of number of sellers on supply curve

impact-of-number-of-sellers-on-supply-curve

Impact of Number of Sellers on Supply Curve

The number of sellers refers to the total count of businesses or individuals engaged in producing or supplying a specific commodity or service within a ...

elasticity of supply (e<sub>s</sub>)

Elasticity of Supply (E<sub>S</sub>)

The elasticity of supply measures the responsiveness of quantity supplied to changes in price. This concept helps quantify how much producers are willing ...

factors affecting elasticity of supply

Factors Affecting Elasticity of Supply

The price elasticity of supply is influenced by many factors.
First is input availability. The supply will be more elastic if a producer can easily access ...

elasticity of supply through percentage method

elasticity-of-supply-through-percentage-method

Elasticity of Supply Through Percentage Method

The price elasticity of supply measures how responsive the quantity supplied of a good or service is to changes in price.
The percentage method is a way ...

degrees of elasticity of supply

Degrees of Elasticity of Supply

Degrees of price elasticity of supply describe how the quantity supplied changes in response to price changes.
First is the perfectly elastic supply. A ...

Business - Microeconomics

Supply and its Elasticities

3.1 : Supply

3.2 : Law of Supply

3.3 : Mathematical Representation of the Supply Curve

3.4 : Market Supply

3.5 : Impact of Input Prices on Supply Curve

3.6 : Impact of Technology on Supply Curve

3.7 : Impact of Expectations of Future Prices on Supply Curve

3.8 : Impact of Number of Sellers on Supply Curve

3.9 : Elasticity of Supply (E,[object Object],)

3.10 : Factors Affecting Elasticity of Supply

3.11 : Elasticity of Supply Through Percentage Method

3.12 : Degrees of Elasticity of Supply